When entrepreneurs set up a new store most of their energy and planning is focused on the in-store experience, which is understandable considering that’s where people will be choosing the products they want to purchase, making it a critical aspect of the venture’s success. But, there is something else that all too often gets neglected, and that is the outward appearance of the store. To give people that great in-store experience it’s imperative to get them to walk through the door first, and an attractive storefront to draw them inside is the way to accomplish that! So, what needs to be done? Here are some tips to attract those customers!
Eye-Catching Signage – They say you can’t judge a book by its cover, but that doesn’t mean you shouldn’t have a great one to entice people to turn to that first page! Your storefront needs to make people notice you and the best way to do that is to put up a great sign! The sign’s shape, colour, content, and size all contribute to its success. You want something that really stands out, which is why we recommend you get 3D signs for your business that literally pop off the wall to get their attention! Your sign is the signature of your store and its product, so make sure to put some careful thought into the message you want it to send to passersby!
Give Your Building A Makeover – Has your building’s exterior gone unchanged since the 1980’s? If so, you definitely need to give it a makeover to spruce it up and make it look its best! Start by washing the windows, they too often get neglected and grow a bit scuzzy considering they offer an important glimpse of the delights that await within. Placing a colourful awning over them really adds to their attraction, giving them a classic old-time feel that never goes out of style, and can add dimension to a boring, flat wall that lacks any other architectural character. Next up is to splash a fresh coat of paint on, be sure to go with colours that match your brand and catch the eye!
The Power of Window Displays – If your store has lots of foot traffic going by, then a great window display is a must! Feature your best, most visually exciting products to let people know what’s in store for them when they walk in! The display needs to change with the seasons, and a monthly makeover is best. The display should tell a story, so make it a good one!